Fresh and frozen fish and shellfish for home delivery

Cod is down 25%!  The quality isn't down -
this is our usual, high-quality, thick beautiful cod!
Order now, this offer runs out soon!

French samphire is back!  
It's from the valley of the Somme, and reminds us
of that luscious, crisp samphire that we used to get from England.  
Now's the time to buy - it's at its best.


Our lastest offer is 15% off all orders over £50.
Just check out as normal, and the discount will be applied automatically.
This offer ends at midnight on Wednesday 23rd July.
If you want to hear about future offers, sign up to our newsletters!
Here’s how – just enter your email address in the box to the right,
then you'll be on the list to hear about the next offer.

Sea trout is now half the price it was last week!  
The price has gone down, the fish are bigger!  
It's just as good as wild salmon,
that's if you can get fresh British wild salmon,
and so much cheaper.  
These 2-kg fish will serve 6, they're only £32.  
Impress your friends!

DELIVERY IS ALWAYS FREE IF YOU ORDER OVER £50 (but find out more HERE for remote areas and Saturdays). If you live in the Reading area, you can have a free delivery if you order as low as £30!  Find out more HERE.  

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Fresh fish to your door from The Smelly Alley Fish Company
The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.  The Smelly Alley Fish Company specializes in fresh fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box,clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight in the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.
Wonderful fresh and frozen fish and shellfish just waiting to be delivered to you!
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