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The Smelly Alley Fish Company

prawn special
These are all cooked prawns except 1, which are uncooked tiger prawns and are ready to cook. They are ideal for cooking with a sauce, because the fact that the shells have been removed means that they absorb flavours easily. Try them pan fried in a mixture of butter and olive oil with lots of garlic! Click on the photo to find them, order "Tiger prawns"

2 are the same prawns as 1, but they are cooked, ready to eat and have a little bit of tail left on, ideal for holding when you dip them in garlic mayonnaise or a sweet chilli sauce! Although they are cooked they can be gently warmed in a microwave. Click on the photo and order "Cooked and peeled king prawns"

3 are sometimes fresh, sometimes frozen. They are the same prawns as 2 but because the shells are left on they are very flavoursome. They are cooked, and ideal for garnishing prawn cocktails, fish stews and fish pies. But if you warm them and serve with brown bread and butter they are a quick, easy and tasty meal. Click on the photo and order "A fresh Mediterranean crevette", if we don't have fresh we will substitute frozen crevettes.

4 are wild Atlantic prawns, a great flavour (generally speaking prawns in the shell have more flavour than shelled prawns). Click on the photo and order "A pint of shell-on prawns" They are the shelled version of 5, which are the prawns that are usually used for prawn cocktails, prawn salads and prawn sandwiches. But great to just eat from a big bowl at a party, they will be the first to go! For 5 order "Peeled prawns"
cooked prawns
The Smelly Alley Fish Company was voted Reading Retailer of the Year a couple of months ago. A great accolade for us! The awards have only been running for two years, the winner last year was Marks and Spencer, this year The Smelly Alley Fish Company! The awards were presented by The Apprentice's Nick Hewer at The Royal Berkshire Conference Centre at the Madejski Stadium. Reading is the only town in Britain, apart from London, that has these awards. Well done, Kevin, Gareth and Ricky!
Retailer of the year

Other stuff

Reading postcode deliveriesReading postcode deliveries
There is 10% off for deliveries of over £50 to these postcodes,
where we deliver in our own refrigerated vans.
Just order as usual and we'll immediately refund you 10% of your order.
If you'd like to order less than our website £50 minimum order,
just phone us on 0118 939 3076.

This offer does not apply to Linked In orders.
Delivery informationDelivery information
Click here for all our other delivery information

Your fish will arrive like thisYour fish will arrive like this
Packed with ice
Each portion individually vacuum packed
Ready to eat or put in the freezer
Each portion labelled
Use by date (ignore if you freeze your fish)
Clean polystyrene box
Recipes included
Attractive presentation with lemon and parsley
If you'd like to save yourself the trouble of choosing
which fish to have, or would like a gift hamper sent to a friend,
click on the photograph and you'll be taken to our "hampers" page.
If you know what fish you'd like,
start seaching using the list to the left.
The Good Produce Guide 2011The Good Produce Guide 2011
The Smelly Alley Fish Company, as recommended in
The Good Produce Guide 2011 by Rose Prince.

415 pages showing you where to buy good produce in the UK,
sorted by region and type of shop, from fishmongers to bakers.
Makes a wonderful gift if you add it to one of our fish hampers.

Click on the photograph to order your copy!
After-dinner speakerAfter-dinner speaker
Kevin the fishmonger can talk at length,
but he can also give talks about his life as a fishmonger,
from the serious to the amusing. If you would like him to
entertain you after dinner, or give your local women's group
an informative talk about fish,
click on the photograph to contact him.
The Smelly Alley Fish CompanyThe Smelly Alley Fish Company
is an online specialist fishmonger, delivering fresh fish nationwide
to the UK WITH FREE DELIVERY Tuesday to Friday on orders over £50
(phone us if you'd like a Saturday delivery).
To start ordering, click here!


We're also a real traditional town centre fishmonger
(see picture to the left), so you can order from an enormous range
of fish and shellfish, from salmon to scollops, from lobsters to lemon soles,
from turbot to tuna, from cod to cuttlefish.

Your fish is prepared by us according to how you want it,
from portions of salmon to skinned fillets of seabass to
whole, cleaned whiting.
It's easy to order. Our payment system is secure.
Your fish will be delivered when you want it. It arrives in a sealed box,
clean and odour free. All fish is individually vacuum packed. with ice,
ready to cook or put straight in the freezer.
Our prices are lower than most other online fish suppliers who
operate from big industrial units selling only frozen fish. We are real,
traditional fishmongers.

If you don't like ordering online, there are friendly fishmongers
just waiting in our shop to take your call, dial 0118 939 3076.

Fish prepared how you want it, delivered to your door when you want it, at a
reasonable price. What more could you want from a fishmonger?

Why "The Smelly Alley Fish Company"? We're in a street that has had
food shops in it for hundreds of years. In the 1600s it had an open sewer
running down its length, so it became known as Smelly Alley.
Now there is just one fishmonger, one greengrocer and one butcher,
and we are in Reading, Berkshire.

Don't fall for that old chestnut that fish is best from coastal fishmongers.
They don't have the variety of fish that we do, and what do they do when the
fishing boats don't go out or the weather is too bad for fishing?
We are centrally located and can get fish from Newlyn or the Shetlands
12 hours after it has been caught!


National Federation of FishmongersNational Federation of Fishmongers
Member for 25 years
Sustainable FishSustainable Fish
If we consider fish to be sustainably caught or raised we say so,
there's a list if you click on the logo!
Recommended by Gourmet BritainRecommended by Gourmet Britain
Click on their logo to see this site, the most popular food site in the UK
animal sanctuaryWhat are these animals doing here?
Find out by clicking on the photograph!

Copyright 2007-2012 The Smelly Alley Fish Company, including photographs unless indicated.