WELCOME TO THE SMELLY ALLEY FISH COMPANY! | | | It's only a few weeks to ChristmasIf you are planning Christmas menus, we can help! This is the place to find a different Christmas dinner, try a whole salmon, turbot or wild bass. This is the place to find a quick and easy dinner for Christmas Eve when you are really busy - try our fish pie mix! This is the place to find your Boxing Day lunch when you are all fed up with turkey leftovers - try a platter of shellfish. This is the place to find quick and easy starters - try our prawns or smoked salmon. And when all the kids get back from a long walk, a bowl of our fish chowder will go down a treat! If you'd like to send a really unusual gift that will be really appreciated, we can help! If you don't know what to get a good friend or a hard-to-please relative for Christmas, a fish hamper from our list or chosen by you would be really acceptable!
Click here to find a list of Christmas ideas
|  | Christmas delivery information We are going to try and be the fresh fish company with the most complete delivery schedule over Christmas. The only thing that will stop us is the courier's deadline!
Three different areas for delivery this Christmas
If you live in these postcode areas RG1 to RG10, RG12, RG14, RG18 to RG27, RG29, RG30, RG31, RG40, RG41, RG42, RG45 and SL6 we will deliver in our own refrigerated vans up to Christmas Eve. For the rest of the UK except the more remote areas of Scotland, we can deliver up to Tuesday 23rd December. For the farther parts of Scotland the last delivery will be on Monday 22nd.
We won't be getting many deliveries ourselves over Christmas and New Year, so please order early! Fishermen need their holidays too!
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|  | These are fresh, so you can buy ahead and freeze Just to keep you going until Christmas, we have salmon fillet on offer at only £2.40 a 200g skin on portion and £2.60 for a skinless portion. Click here to order.
And crabs are excellent at the moment and full of coral. If you order our 800g crabs they will more likely be 1kg or more and if you order our 450g crabs they will be 500-600g in weight (same price).
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|  | Countryside Magazine
Charlotte Cox of Countryside magazine has an article in the October issue - "A Berkshire Banquet". The Smelly Alley Fish Company is there, in the company of other fine food sellers and producers.
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| Who are we and how do we deliver your fish? |  | The Smelly Alley Fish Company is an online specialist fishmonger, delivering fresh fish nationwide to the UK WITH FREE DELIVERY on orders over £50. To start ordering, click on the list to the left!
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|  | Your fish will arrive like this Packed with ice Each portion individually vacuum packed Ready to eat or put in the freezer Each portion labelled Use by date (ignore if you freeze your fish) Clean polystyrene box Recipes included Attractive presentation with lemon and parsley If you'd like to save yourself the trouble of choosing which fish to have, or would like a gift hamper sent to a friend, click on the photograph and you'll be taken to our "hampers" page. If you know what fish you'd like, start seaching using the list to the left. |
|  | The Smelly Alley Fish Company is a real traditional town centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scollops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.
Your fish is prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting. It's easy to order. Our payment system is secure. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour free. All fish is individually vacuum packed. with ice, ready to cook or put straight in the freezer. Our prices are lower than most other online fish suppliers who operate from big industrial units selling only frozen fish. We are real, traditional fishmongers.
If you don't like ordering online, there are friendly fishmongers just waiting in our shop to take your call, dial 0118 939 3076.
Fish prepared how you want it, delivered to your door when you want it, at a reasonable price. What more could you want from a fishmonger?
Why "The Smelly Alley Fish Company"? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.
Don't fall for that old chesnut that fish is best from coastal fishmongers. They don't have the variety of fish that we do, and what do they do when the fishing boats don't go out or the weather is too bad for fishing? We are centrally located and can get fish from Newlyn or the Shetlands 12 hours after it has been caught!
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|  | National Federation of Fishmongers Member for 25 years |
|  | The Smelly Alley Fish Company specialises in the sale of sustainable fish. In addition to our own in-depth knowledge of how our fish is raised and caught, we use information from the Marine Conservation Society to bring you fish that is sustainable. The science of sustainable fish is huge and growing, and we won't tell you fish is sustainable unless we are sure that it is. Click here to find out more.
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|  | Recommended by Gourmet Britain Click on their logo to see this site, the most popular food site in the UK |
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Copyright 2007-2008 The Smelly Alley Fish Company
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