Quality fresh fish from a real fishmonger

Buy seafood online in the UK from a real fishmonger!

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Fresh fish? Find it all here!
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smoked fish on offer

Smoked eel, a luxury fish at a great price - this is the lowest price we have found online! It's been called the finest of the smoked fish, see if you agree. Easy to serve, it doesn't need anything fancy, a green salad, some new potatoes, done!
Only £7.00 for 100g

delicious smoked mackerel

Smoked mackerel, one of the cheapest and best of the smoked fish! Two fillets in a pack, down to £2.80. Try it in a salad tossed with new potatoes and beetroot chunks, a delicious smoked fish pate when broken up and mashed with fromage frais, served as it is with horseradish cream, however you serve it, it's an easy meal when you are short of time.

delicious smoked salmon

These handy 200g packs of smoked salmon will easily serve two, they are only £6.50. Nothing better or easier than smoked salmon served with some brown bread and butter, lemon wedges and lots of black pepper, but try smoked salmon and pasta or smoked salmon and scrambled egg on toasted bagels (not just for breakfast!).

Smoked trout is delicate and delicious. Best with watercress and rocket, nice with fromage frais mixed through with horseradish sauce. 120g fillets for only £5.50.

This is really large North Sea halibut, fish this large are hard to buy. There is never a substitute for the quality of large halibut. it's lovely to eat, fillets or steaks. 150g fillets are £5, 500g fillets are £15 and 250g steaks are £9.00.
salmon home delivery
Fish for the barbecue, news about the price of salmon, prime quality cod fillet
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Find out why our deliveries are so good
free delivery reading fishmonger shellfish
Free delivery if you order over £50, that's £30 in the Reading area
Tuesday to Friday deliveries (extra charge for Saturdays)
That's Monday to Saturday in the Reading area 
(no extra charge for Saturday in the Reading area)
Click on the van to find out more
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What do our customers say about our fresh fish deliveries?

These are some of their comments from the last six months
We don't ask our customers to "like" us, comment on us, or recommend us
These are all unsolicited comments


  • We had swordfish tonight in a griddle pan 3 mins each side, fantastic and so tasty - it's important to me to to give feedback when things are great and for your team
  • I must say your customer service is excellent...
  • we absolutely love the service u provide the food is lush and the service always good 
  • My last order of cod and skate was fantastic. Many thanks to your team!
  • Order received earlier this morning and it's perfect quality as always
  • I am just letting you know that the products received were top class, very fresh and so tasty. The free delivery was a bonus. I will certainly be ordering from your company again.
  • Just to let you know I had some natural smoked haddock from yourselves last week and it was lovely the best I have had for a very long time. Keep up the good work.
  • I honestly haven't tasted cockles like this since I was a child.  I really mean that (& I'm 68yrs!).  Will certainly purchase these from you again.    
  • Thank you so much the halibut was amazing fresh  fabulous ,and arrived as arranged. I will be buying fish from you again.
  • I have been really impressed with your service.
  • Thanks for all the wonderful fish I've had from you over many years (around 30 now!) -I can honestly say that I've never had fish/shellfish as good as that I've had from you - nobody does it like Smelly Alley.
smelly alley fish online fishmonger

Fresh fish to your door from The Smelly Alley Fish Company

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.  The Smelly Alley Fish Company specializes in fresh fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box,clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight in the freezer.
What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

Wonderful fresh and frozen fish and shellfish just waiting to be delivered to you!

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