Quality fresh fish from a real fishmonger

Buy seafood online in the UK from a real fishmonger!

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Fresh fish? Find it all here!
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Read our blog here, we'd like to hear from you. Do you have a favourite clam recipe? Do you know why there are no cuttlefish around the Americas? Do you know anything about Le Chatelier's principle?




Just had some really good Cornish lemon soles delivered. They're excellent quality, and down by a whole £3.50, from £9.50 to £6.00. You can't go wrong!

We've had a delivery of NORFOLK samphire, this is the first time we have been able to get deliveries, our samphire usually comes from the Somme or Israel. This is prime quality, you need to take advantage NOW! The only other way to buy this samphire is to go to Norfolk. We will send you 100g for £1.90, that's a bargain! Good enough to eat raw, or steamed for a couple of minutes. It is salty, so don't season your fish if you are serving it on samphire! In Norfolk they eat it raw with vinegar and black pepper.

Wild bass catching is banned in most UK waters but there are a few areas where it can be caught, and we've got one of the 10 boxes available. This is day-boat fished.
These are 700g, and £21.50 for whole fish, you can also order wild seabass fillets.

Huss, that old favourite, call it dogfish or rock salmon, it cannot be caught in UK waters, but the USA has just started catching again.
We'll send you 500g for £9.50.
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Find out why our deliveries are so good
free delivery reading fishmonger shellfish
Free delivery if you order over £50, that's £30 in the Reading area
Tuesday to Friday deliveries (extra charge for Saturdays)
That's Monday to Saturday in the Reading area 
(no extra charge for Saturday in the Reading area)
Click on the van to find out more
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What do our customers say about our fresh fish deliveries?

These are some of their comments from the last six months
We don't ask our customers to "like" us, comment on us, or recommend us
These are all unsolicited comments


  • We had swordfish tonight in a griddle pan 3 mins each side, fantastic and so tasty - it's important to me to to give feedback when things are great and for your team
  • I must say your customer service is excellent...
  • we absolutely love the service u provide the food is lush and the service always good 
  • My last order of cod and skate was fantastic. Many thanks to your team!
  • Order received earlier this morning and it's perfect quality as always
  • I am just letting you know that the products received were top class, very fresh and so tasty. The free delivery was a bonus. I will certainly be ordering from your company again.
  • Just to let you know I had some natural smoked haddock from yourselves last week and it was lovely the best I have had for a very long time. Keep up the good work.
  • I honestly haven't tasted cockles like this since I was a child.  I really mean that (& I'm 68yrs!).  Will certainly purchase these from you again.    
  • Thank you so much the halibut was amazing fresh  fabulous ,and arrived as arranged. I will be buying fish from you again.
  • I have been really impressed with your service.
  • Thanks for all the wonderful fish I've had from you over many years (around 30 now!) -I can honestly say that I've never had fish/shellfish as good as that I've had from you - nobody does it like Smelly Alley.
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Fresh fish to your door from The Smelly Alley Fish Company

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.  The Smelly Alley Fish Company specializes in fresh fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box,clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight in the freezer.
What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

Wonderful fresh and frozen fish and shellfish just waiting to be delivered to you!

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