Quality fresh fish from a real fishmonger

Buy seafood online in the UK from a real fishmonger!


The Smelly Alley Fish Company, delivering fresh West Country fish and shellfish nationwide since 2006, the greatest variety of fish online

Start your search for fresh fish and shellfish here or click on the list to the left

DELIVERY CHARGES?  There are none if you order over £50, that's £30 in the Reading area, find out more here.

What's really good in the fishmongers today? Scroll down!
If the weather's good, try some of our kebabs on the barbecue!
prime haddock delivered to youswordfish and tuna on the barbecue
prime whole Shetland salmon

  • We placed our first order this week and received it promptly and with splendid communications from the seller letting us know the latest situation and apprising us of delivery times.
  • Overall, we were extremely pleased with what we bought and will definitely be ordering again and trying some different items.
  • Just wanted to say a big thank you. Fantastic fish and so well packed. Credit where it's due, really pleased.
  • I appreciated the Christmas Eve delivery being prompt and well packed and all the fish and seafood was absolutely lovely.
  • Please pass on my appreciation to all the team. Your brilliant service makes our Christmas easy work
  • Looking forward to our second fish order from you.The white fish hamper was excellent! And great value.
  • Many thanks for the excellent oysters which arrived on Christmas Eve in perfect condition beautifully packed in ice with a lemon and herbs, also a very nice Christmas Card, all much appreciated.
  • One of our customers said "The fish was lovely. Your smoked haddock is the best!"
  • Just a line to say "thanks again”. The quality of the fish was excellent and having it delivered was a great help.
  • The huss is great, especially deep fried. Doing a piece in a thin spiced batter tonight. Great stuff!

We don't ask our customers to "like" us, comment on us, or recommend us. There are many more comments on our lovely fish and great customer service here



Read our blog here, we'd like to hear from you. Do you have a favourite clam recipe? Do you know why there are no cuttlefish around the Americas? Do you know anything about Le Chatelier's principle?

smelly alley fish online fishmonger

Fresh fish to your door from The Smelly Alley Fish Company

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.  The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box,clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight in the freezer.
What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire. The shop was originally owned by a Mr Frost, so it was Frosts Fishmongers (still it's official name), then it was owned by a Mr Haddock (yes, true), but it's been owned by Kevin for years and years and he's been a fishmonger for 50 years.

Wonderful fresh and frozen fish and shellfish just waiting to be delivered to you!

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