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Welcome to the Smelly Alley Fish Company!
Welcome to the Smelly Alley Fish Company!
Valentines day fishTry one of this trio on Valentine's day!
Avoid the crush in pubs and restaurants
Have a romantic meal at home!



Oysters - traditional on St Valentine's day.
They come with a free oyster opener, just until the 14th!


Red mullet fillets are great looking,
easy to cook and
just right for that special meal


And you can't go wrong with lobsters!


Click on the photo to order!

If you need some ideas,
just look down the list in red at the top left of this page,
there are various headings that will help you
if you don't know what to order.
Try "Shellfish" or "Salmon and trout",
or something more exotic like "Bass and bream".


Don't forget, if you need more ideas or advice,
there are fishmongers on 0118 939 3076
just waiting to help you!
The Smelly Alley Fish CompanyThe Smelly Alley Fish Company
is an online specialist fishmonger, delivering fresh fish nationwide
to the UK WITH FREE DELIVERY on orders over £50.
To start ordering, scroll up to find a list of fish (top left) or
click here!


The photograph shows us more than 40 years ago,
as you'll see by the prices!

Delivery informationDelivery information
Click here for delivery information

Your fish will arrive like thisYour fish will arrive like this
Packed with ice
Each portion individually vacuum packed
Ready to eat or put in the freezer
Each portion labelled
Use by date (ignore if you freeze your fish)
Clean polystyrene box
Recipes included
Attractive presentation with lemon and parsley
If you'd like to save yourself the trouble of choosing which fish to have,
or would like a gift hamper sent to a friend, click on the photograph and
you'll be taken to our "hampers" page. If you know what fish you'd like,
start seaching using the list to the left.
The Smelly Alley Fish CompanyThe Smelly Alley Fish Company
is a real traditional town centre fishmonger, so you can order from an enormous
range of fish and shellfish, from salmon to scollops, from lobsters to lemon soles,
from turbot to tuna, from cod to cuttlefish.

Your fish is prepared by us according to how you want it, from portions of salmon
to skinned fillets of seabass to whole, cleaned whiting. It's easy to order. Our payment
system is secure. Your fish will be delivered when you want it. It arrives in a sealed box,
clean and odour free. All fish is individually vacuum packed. with ice, ready to cook or put
straight in the freezer. Our prices are lower than most other online fish suppliers who
operate from big industrial units selling only frozen fish. We are real,
traditional fishmongers.

If you don't like ordering online, there are friendly fishmongers just waiting in our
shop to take your call, dial 0118 939 3076.

Fish prepared how you want it, delivered to your door when you want it, at a
reasonable price. What more could you want from a fishmonger?

Why "The Smelly Alley Fish Company"? We're in a street that has had
food shops in it for hundreds of years. In the 1600s it had an open sewer running
down its length, so it became known as Smelly Alley. Now there is just one fishmonger,
one greengrocer and one butcher, and we are in Reading, Berkshire.

Don't fall for that old chesnut that fish is best from coastal fishmongers. They don't
have the variety of fish that we do, and what do they do when the fishing boats don't
go out or the weather is too bad for fishing? We are centrally located and can get fish
from Newlyn or the Shetlands 12 hours after it has been caught!
National Federation of FishmongersNational Federation of Fishmongers
Member for 25 years
The Smelly Alley Fish Company specialises in the sale of sustainable fish.The Smelly Alley Fish Company specialises
in the sale of sustainable fish.

In addition to our own in-depth knowledge
of how our fish is raised and caught, we use information from
the Marine Conservation Society to bring you fish that is sustainable.
The science of sustainable fish is huge and growing, and we won't
tell you fish is sustainable unless we are sure that it is.
Click here to find out more.

Recommended by Gourmet BritainRecommended by Gourmet Britain
Click on their logo to see this site, the most popular food site in the UK

Copyright 2007-2010 The Smelly Alley Fish Company