Quality fresh fish from a real fishmonger

Buy seafood online in the UK from a real fishmonger!

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or find your favourites here
is here at the Smelly Alley Fish Company for our customers who live or work in Reading. Order as usual (any value) and click on "click and collect" when checking out. Your fish and shellfish will be packed in just the same way as our home deliveries, vacuum packed and labelled by us, in a sealed, clean, polystyrene box with ice packs, recipes, lemon and parsley.

Just let us know as you check out when you'd like to collect, your fresh fish and shellfish parcel will be waiting for you.

And don't forget, our free home delivery service still operates nationwide, free delivery over £50, that's £30 in the Reading area.

Two Cornish favourites
Cornish hake delivered to you
Hake from Newlyn in Cornwall. A deepsea fish with a soft flesh and a delicious flavour, if you havenít tried it, you should, it is one of the nicest fish you can eat. Order fillet, steaks or saddle, all down in price, for example a 500g hake fillet is down to 8.75 from 11.00.

Cornish plaice
, lovely fish with big orange spots, characteristic of English plaice at the moment. They are 5.75 down from 7.40. Order as whole fish or fillets.
Two Scottish favourites
Halibut delivered to you

Scottish halibut
from the colder parts of the North Sea. These fillets are cut by us from large fish, the ones with all the flavour. Large and small fillets and steaks are down, for example small fillets down from 6.50 to 4.95.
fresh haddock delivered to you
For English people haddock is second-best to cod, but for the fish connoisseur itís best, with large chunky flakes that hold together when itís cooked. These fillets are cut by us from large fish, they are not skinny portions. Loins and fillets are down in price, for example, 200g fillet were 4.10, now down to 3.55.
herby butters wonderful on fish and shellfish

A new range of recipe butters, from the finest traditionally-churned Welsh butter. The butter is infused with herbs and fresh flavourings, just slice some over your fish and shellfish before serving, it turns a good dish into a gourmet dish!
Sprats are back, sardines are at their best!
Sprats for home delivery
The sprat season has started - order now! We will send you 500g - they will be £4.75, they were £5.60 last year!

Sardines are at their best now, as usual towards the end of the barbecue season!
This is the time of year to be eating sardines.
Read our blog about sardines here.

Read our blog here, we'd like to hear from you. Do you have a favourite clam recipe? Do you know why there are no cuttlefish around the Americas? Do you know anything about Le Chatelier's principle?

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Find out why our deliveries are so good
free delivery reading fishmonger shellfish
Free delivery if you order over £50, that's £30 in the Reading area
Tuesday to Friday deliveries (extra charge for Saturdays)
That's Monday to Saturday in the Reading area 
(no extra charge for Saturday in the Reading area)
Click on the van to find out more
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What do our customers say about our fresh fish deliveries?

Here are the last two comments we have received, there are plenty more here
We don't ask our customers to "like" us, comment on us, or recommend us

  • Just to say the order was received yesterday morning and really lovely presentation with the free butter and lemon thank you. Looking forward to eating some over the coming weeks. Just wanted to thank you for the excellent customer service. 

  • Just a line to say thanks again. 
    The quality of the fish was excellent and having it delivered was a great help.
smelly alley fish online fishmonger

Fresh fish to your door from The Smelly Alley Fish Company

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.  The Smelly Alley Fish Company specializes in fresh fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box,clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight in the freezer.
What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

Wonderful fresh and frozen fish and shellfish just waiting to be delivered to you!

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