Buy quality fresh fish and shellfish for Christmas from a real fishmonger

Fresh and frozen fish and shellfish for home delivery
We've got a rolling programme of price reductions up to Christmas - new offers every week. This week it's salmon fillet, that's whole fillets and portions, all down 10%! Just order as usual, the price reduction will appear on your shopping cart. This offer available to the 20th, more offers next week!


Find out all about offers, last delivery dates, gifts, and find some ideas HERE.

Halibut fillets are down 20%, but there's no lowering of quality! These are thick, wild halibut fillets, now in two sizes. Order individual fillets of 150g, more than enough for one as they are trimmed and cut by us, no bones, no skin. If you'd like to bake a larger halibut fillet, order the 500g size.
We've been delivered a great line in Dover soles - the best west country fish, from Cornwall! They are down to £16.25 from £23.00 while this delivery lasts! 400g.
The sprat season IS IN FULL SWING - they're excellent at the moment!  
If you're a sprat lover, now's the time to buy!  
They're only £5.60 for 500g

SARDINES are still here!
Like crabs, sardines are at their best at the moment, they are £1 each!  
So, a bargain and delicious as well!

Magnificent Mondays in the fishmongers in Reading

All town centres are pretty dead on Mondays, not just Reading, it's how shopping patterns have changed. As we are open anyway serving hotels, pubs and restaurants, why not take advantage of an offer just for customers who can come into the fishmongers in Reading on Monday? On Monday you will be able to buy at 20% below our shop prices, more in line with the prices we charge hotels, pubs and restaurants. Hotels, pubs and restaurants buy in bulk, so we'll reproduce this for you - buy at least 1kg of each fish, and save 20% on the displayed price.This is for customers who come into the fishmongers in Smelly Alley, that's Union Street, a pedestrianized alley between the two main streets, Friar Street and Broad Street in Reading.

This is just a trial so watch the website! If it's a success, we'll be open every magnificent Monday for this 20% offer.
continues on Monday 17th November! Excludes Monday 22nd December.

DELIVERY IS ALWAYS FREE IF YOU ORDER OVER £50 (but find out more HERE for remote areas and Saturdays). If you live in the Reading area, you only need to order £30 for free delivery!  FIND OUT MORE ABOUT DELIVERY HERE.  

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Fresh fish to your door from The Smelly Alley Fish Company
The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.  The Smelly Alley Fish Company specializes in fresh fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box,clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight in the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.
Wonderful fresh and frozen fish and shellfish just waiting to be delivered to you!
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