Quality fresh fish from a real fishmonger

Buy seafood online in the UK from a real fishmonger!

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is here at the Smelly Alley Fish Company for our customers who live or work in Reading. Order as usual (any value) and click on "click and collect" when checking out. Your fish and shellfish will be packed in just the same way as our home deliveries, vacuum packed and labelled by us, in a sealed, clean, polystyrene box with ice packs, recipes, lemon and parsley.

Just let us know as you check out when you'd like to collect, your fresh fish and shellfish parcel will be waiting for you.

And don't forget, our free home delivery service still operates nationwide, free delivery over £50, that's £30 in the Reading area.


Sprats are back!
Sprats for home delivery
The sprat season has started - order now! We will send you 500g - they will be £4.75, they were £5.60 last year!
Three Cornish specials!

Sardines are at their best now, as usual towards the end of the barbecue season!
This is the time of year to be eating sardines.
Read our blog about sardines here.



Dover soles, brand new in today! A great fish, easy to cook, sheer luxury!


We love John dory, it compares favourably with Dover sole. The last of this trio of wonderful, fresh Cornish Fish!
Read our blog here, we'd like to hear from you. Do you have a favourite clam recipe? Do you know why there are no cuttlefish around the Americas? Do you know anything about Le Chatelier's principle?

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Find out why our deliveries are so good
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Free delivery if you order over £50, that's £30 in the Reading area
Tuesday to Friday deliveries (extra charge for Saturdays)
That's Monday to Saturday in the Reading area 
(no extra charge for Saturday in the Reading area)
Click on the van to find out more
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What do our customers say about our fresh fish deliveries?

These are some of their comments from the last six months
We don't ask our customers to "like" us, comment on us, or recommend us
These are all unsolicited comments


  • Just a quick line to say my delivery has just arrived, what a great service.
  • Impressed (a) with the packaging, and (b) with the personal service. Will recommend!
  • We had swordfish tonight in a griddle pan 3 mins each side, fantastic and so tasty - it's important to me to to give feedback when things are great and for your team
  • I must say your customer service is excellent...
  • we absolutely love the service u provide the food is lush and the service always good 
  • My last order of cod and skate was fantastic. Many thanks to your team!
  • Order received earlier this morning and it's perfect quality as always
  • I am just letting you know that the products received were top class, very fresh and so tasty. The free delivery was a bonus. I will certainly be ordering from your company again.
  • Just to let you know I had some natural smoked haddock from yourselves last week and it was lovely the best I have had for a very long time. Keep up the good work.
  • I honestly haven't tasted cockles like this since I was a child.  I really mean that (& I'm 68yrs!).  Will certainly purchase these from you again.    
  • Thank you so much the halibut was amazing fresh  fabulous, and arrived as arranged. I will be buying fish from you again.
  • I have been really impressed with your service.
  • Thanks for all the wonderful fish I've had from you over many years (around 30 now!) -I can honestly say that I've never had fish/shellfish as good as that I've had from you - nobody does it like Smelly Alley.
smelly alley fish online fishmonger

Fresh fish to your door from The Smelly Alley Fish Company

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.  The Smelly Alley Fish Company specializes in fresh fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box,clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight in the freezer.
What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

Wonderful fresh and frozen fish and shellfish just waiting to be delivered to you!

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