Buy quality fresh fish and shellfish from a real fishmonger

Fresh and frozen fish and shellfish for home delivery

The sprat season has just started!  
If you're a sprat lover, now's the time to buy!  
They're only £5.60 for 500g

Most times you buy halibut you are buying farmed - in supermarkets and restaurants.
Farmed is fine, but wild halibut is better!  
This is wild halibut, one of the nicest fish you'll ever eat.
There was a break in supply in August when the seas were too warm, it's now back, and down to £9.50 from £10.40.

Another reason that the British summer is so great - SARDINES
The weather is good, the boats are out!
Like crabs, sardines are at their best at the moment, they are £1 each!  
So, a bargain and delicious as well.  Ideal barbeque food!

The wild salmon season is over, you might find frozen wild salmon, or wild Pacific salmon in supermarkets, but it's nothing like Atlantic salmon.  
Our farmed salmon comes from the Shetlands, it's got room to swim and is 100% better than the salmon you'll find in supermarkets, which is cut from small fish and has a soft texture - it can't be compared to our salmon.
The price has come down - 200g skin-on fillets are only 3.15, that's a price and quality you can't beat! 

Our lastest offer was 15%-off all orders over £50.
This offer ended on Wednesday.
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DELIVERY IS ALWAYS FREE IF YOU ORDER OVER £50 (but find out more HERE for remote areas and Saturdays). If you live in the Reading area, you only need to order £30 for free delivery!  Find out more HERE.  

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Fresh fish to your door from The Smelly Alley Fish Company
The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.  The Smelly Alley Fish Company specializes in fresh fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box,clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight in the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.
Wonderful fresh and frozen fish and shellfish just waiting to be delivered to you!
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