Quality fresh fish from a real fishmonger
the tradtional fishmonger
  The Smelly Alley Fish Company

   That's the owner's father in the
   black and white photograh, in about 1969.
   And Gareth, Ricky and Kevin
   (the present owner).
 

Here's some information about the Smelly Alley Fish Company

We are a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.

A traditional fishmonger 
selling fresh fish and shellfish to the people of Berkshire, but that's not all we do! Order online and we send you fish and shellfish nationwide from our extensive range.  Your order will be delivered next day, before noon, and comes in a clean, well packed parcel. We don't operate from an industrial estate, we are a real fishmongers, we have day-to-day contact with our customers so we know the kind of fish you want! If you like the personal touch you can speak to our friendly fishmongers, ask us to ring you or phone us on 0118 939 3076.

How does your order arrive?
We specialize in fresh fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. It's easy to order. Our payment system is secure. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight in the freezer. 

Fish prepared how you want it, delivered to your door when you want it, at a reasonable price. What more could you want from a fishmonger? 

Why "The Smelly Alley Fish Company"? 
We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley. Now there is just one fishmonger, one greengrocer and one butcher,and we are in Reading, Berkshire.

It's a myth that fish is better from coastal fishmongers
We often hear in our shop, and in the media, that the best fish comes from fishmongers at the coast, especially in the southwest. But they don't have the variety of fish that we do because they can only fish what is available offshore on that day and at that location.  If they are selling fish that isn't available at that particular port, then it has come from where we get fish from, with the disadvantage that it takes an extra day to get to Cornwall compared to a central location like Reading, where we are.  And what happens when the fishing boats don't go out or the weather is too bad for fishing? We are centrally located and can get fish from Newlyn or the Shetlands 12 hours after it has been caught!