Buy seafood online from a real fishmonger
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Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online


Seafood at Christmas!

It’s only 14 days to Christmas! Planning your Christmas menus is easy, even if you just have to stick to turkey on Christmas day. There are all the other days to cater for – Christmas Eve, Boxing Day and this year even the Saturday before Christmas will be part of the holiday. Start with a shellfish platter on Saturday evening – delivered ready to eat, fresh and cold. Christmas Eve - in the evening, when everybody’s tired out, waiting for the big day, a steaming bowl of smoked haddock chowder, quick to make, everybody loves it, the best comfort food. When you’re tired of turkey on Boxing Day (put the leftovers in the freezer, or like us, give them to the cat!), start the day with smoked salmon and scrambled egg, make it extra special with a buck’s fizz. Lunch or dinner – a seabass baked in the oven, salmon fillet served cold with mayonnaise, or go for luxury, try baked turbot, john dory or Dover sole.  


Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar



About The Smelly Alley Fish Company

Delivering seafood to your door since 1999

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

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+44 118 939 3076

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11A Union Street, Reading