Buy seafood online from a real fishmonger in the UK
Your cart : 0.00

Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online


Fish boxes are a convenient way to buy fish if you are too busy to scroll through this website. There is a variety available for you to order, and you can match your taste in seafood to the different boxes - white fish, shellfish, mixed fish, smoked fish, seafood platters ...

And if  you have started to think about Christmas, a fish box makes an ideal gift, and can help you out with choosing a present for a friend, relative, or even the boss!

We can include a message using your image or choose from a collection that we have ready for you - find out more about our fish boxes.

Ready to order? Find fish boxes here.



Skate was featured recently,  but it's back because the price has gone down again.

This week a 500g skate wing is only £9.50, that's down by £2.00!


or seabass - it's down in price this week.

These 110g fillets are down to £4 each, and whole 400g bass are down from £6.80 to £5.00, that's quite a saving!

Large 700g seabass are down from £12 to £10.50.

There is a great recipe for baked bass, best with whole bass.

Cornish hake

Try hake baked with herbs and butter and served it on samphire, you couldn't have a better fish supper!

Good as fish and chips as well!

A 180g steak (more than enough for one) is only £3.80

Arbroath smokies

These are smoked haddock, smoked using a 100s-of-years-old recipe. They are hot smoked, meaning that unlike other types of smoked haddock, they don't need cooking. They are nice served warm (the microwave can come in handy here) with brown bread and butter. We usually sell these in pairs, but these are large (250g) so we are selling them individually.

Down to £6 from £6.80 this week. 


That's what it used to be called when it was the main fish sold in fish and chip shops. Now we call it huss, but you might know it as flake or rock salmon, 

No annoying small bones, it has one central soft bone. 

Fry in a light batter, serve with chips, couldn't be better. It holds together well, and is ideal for fish stews.

Down to £10 from £11.50 this week. There is little waste (only one central bone) so that's a meal for a fiver!


Seafood from The Smelly Alley Fish Company, established 1976. An enormous variety of seafood, delivered nationwide to the UK since 1997

The first and the best online fishmonger!


Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar

About The Smelly Alley Fish Company

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

If you want to make sure you hear about these offers, sign up for our newsletter. We only keep in touch with you if you choose to be emailed by us.

If you want to receive our newsletters, click on "Subscribe to Newsletter" when you  first register with us.

If you have already registered with us, change your preferences at Account (top left of this website)/Contact Information/Subscribe to Newsletter. If you can't be bothered with all this, just send us an email asking to be on our list!

If you change your mind, it's easy to unsubscribe!


Secure Payments

Credit cards, debit cards and Paypal

Free Delivery

Spend over £50 to qualify

+44 118 939 3076

Visit us

11A Union Street, Reading