Buy seafood online from a real fishmonger in the UK
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Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online


Seafood from The Smelly Alley Fish Company. An enormous variety of seafood, delivered nationwide to the UK

We're getting a few comments on Facebook and directly about wild sea bass. We are not selling illegal wild sea bass. As if we would. Follow this link for an explanation. And our Facebook page has been deleted, it just doesn't make sense to us to communicate through a third party. If you'd like more information about fish, delivery, and wild sea bass, just email or ring using the "contact us details" above.


Cockles - very popular at The Smelly Alley Fish Company.



Customers who come into the fishmongers in Reading and online customers are all  fans of this old-fashioned shellfish.

Wild Weather Ales, a brewery in Silchester, that Roman town near Reading, has made a cockle and seaweed stout. This imaginative beer was made with 15 boxes of cockles and 12 boxes of edible seaweed from The Smelly Alley Fish Company. Plus all the other ingredients that make up stout, of course! We've got Shellfish Basterd stout* to give away if you order cockles online or if you come into the fishmongers in Smelly Alley, Reading.

*while stocks last!

Live whelks – another favourite at the fishmongers. They are down in price from £2.50 to £2 for 250g. Boil for 10 minutes (no longer or they will be rubbery) and enjoy! Low in fat and high in vitamin B12 and protein. Try serving them with a bowl of garlic mayonnaise.

We've just had a delivery of really good hake at a low price. Hake steaks are now £3, down from £4. Low price, not low quality, this is prime fish.

A lovely fish, mild yet sweet flavour, smaller flakes than cod, one of the favourites in the fishmongers. Whole hake, hake saddle and and hake fillet are down in price as well, for example, fillet is down from £11 to £8, that's for 500g. 

We usually have smoked cod roe in stock, but it is often frozen. That's because it has a short season.

Good news! The season has just started, so your delivery will be of FRESH smoked cod roe until the season ends in a few weeks' time. When we say "a few weeks", it could be as little as three, so get ordering now!

Order now for lovely, tasty, much appreciated smoked cod roe. If you're having it on toast, or for making taramasalata, this is for you. 

Order from The Smelly Alley Fish Company, we've been delivering fresh and frozen fish since 1999.

NB we like Delia's recipe for taramasalata.

Your chance to try Norwegian skrei. What is it? It's famous! It’s cod, available only in the winter, maybe up to April. It’s cod that swims to Norwegian coastal waters from the Arctic. A great delicacy! Not always available if the weather stops the fishermen going out. It comes from the largest and most sustainably managed cod stock. These steaks have large flakes and a firm texture with a delicate flavour. Lobster tails have come down by a £1 and we've got a new line in larger giant prawns. They are 20g more than last week and £2 cheaper, so a bargain (especially if you notice that they are the same weight as the lobster tails - a prawn as big as a lobster!). If that sounds a whole lot of too much prawn, we've also got 95g giant prawns as well!


Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar


About The Smelly Alley Fish Company

Delivering seafood to your door since 1999

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.


We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

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+44 118 939 3076

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11A Union Street, Reading