Buy seafood online from a real fishmonger in the UK
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Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online


Seafood from The Smelly Alley Fish Company, established 1976. An enormous variety of seafood, delivered nationwide to the UK since 1997

The first and the best online fishmonger!


Do you like mackerel? See our blog about the overfishing that went on in the 1970s!

One of our customers sent this photo of his dinner!

He said "My wife made a great marinade with ginger and garlic and I barbecued them tonight. Delicious!"

Wish we'd been invited!

Try these prawns for yourself - uncooked peeled king prawns. We've tried these ourselves - cooked in a wok on a barbecue with strips of chilli, red pepper and slivers of garlic. 

Order these wonderful hook-and-line caught Cornish mackerel.

They are 500g and only £6.40.

They have a rich taste, what real fish lovers like. An oily fish, so you'll boost your omega 3 intake!

And because they are oily, great for grilling and barbecuing.

Cleaned and whole, or order fillets.

Devon plaice - lovely fish, and now's the best time to order them. They are plump and a great size. 

Order whole fish or fillets. Try our large 600g fish - a meal for two! We'll send them to you cleaned and head off.

Check out our information about plaice.

Giant prawns - 140g, £8 each - and 

lobsters - 400g, £15 each - summer favourites!

STILL AVAILABLE AT THESE PRICES!

MINIMUM ORDER NOW £20 IN THE READING AREA!

Find out more about deliveries in the Reading area HERE - we can summarise them as free over £20 and from Monday to Saturday

Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar


About The Smelly Alley Fish Company

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.


We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

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+44 118 939 3076

Visit us

11A Union Street, Reading