Buy seafood online from a real fishmonger in the UK
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Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online

Thinking of Christmas?

Try our  Christmas pagesfish box or shellfish platterwill make an ideal and unusual gift. And if you can't be bothered to look through all the seafood on this website, ask us to choose for you. A white fish box, or a smoked fish box, will just suit you!

"Thanks for a perfect delivery!"

"Order arrived early this afternoon and safely packed away for now. Many thanks to you all. Brilliant quality and service!"


A Christmas smoked salmon box

A special idea for Christmas. 200g of smoked salmon, 100g of hot smoked salmon and 200g of gravadlax from our finest Severn valley smokers. Ready to eat! Serve as a Christmas starter (will serve 6) or a light meal (will serve 4)

Seafood cocktail

A pack of frozen seafood salad. It's always ready for use - keep it in the freezer.  The salad contains peeled prawns, mussels, squid and octopus.

It is ready to eat, but is good (and convenient) in stir-fries or paellas. 

Black bream - wild

About 450g whole fish, about 200g fillets, at a good price of £14.00.

Cook them whole (recipe) or order fillets.

It's SHOP SMALL from American Express from the 1st to 16th December. Spend £10 instore and get £5 back on your statement. That sounds like a bargain!

First of all you need an American Express card (taken as read), then you need to register it for the £5 refund. It's easy to do, click on the SHOP SMALL logo  and all the instructions will be there.

You have to be a customer in the fishmongers to take advantage of this offer, American Express don't offer this discount online.

"Very impressed with your customer service. Good to know that someone actually knows what they’re talking about rather than dealing with a sales assistant in a supermarket."

"Just to let you know that I am really happy with the goods. I will be ordering more!"

"The food delivered was fantastic, I will place an order for myself shortly."

Seafood from The Smelly Alley Fish Company, established 1976. An enormous variety of seafood, delivered nationwide to the UK since 1997

The first and the best online fishmonger!


Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar

About The Smelly Alley Fish Company

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

If you want to make sure you hear about these offers, sign up for our newsletter. We only keep in touch with you if you choose to be emailed by us.

If you want to receive our newsletters, click on "Subscribe to Newsletter" when you  first register with us.

If you have already registered with us, change your preferences at Account (top left of this website)/Contact Information/Subscribe to Newsletter. If you can't be bothered with all this, just send us an email asking to be on our list!

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+44 118 939 3076

Visit us

11A Union Street, Reading