Buy seafood online from a real fishmonger in the UK
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Online Fishmonger since 1997 - Smelly Alley Fish

Delivering fish and shellfish nationwide

Spring is here! You know what that means...

Wild black bream have arrived!

Most commonly landed during the early spring months.

The best that bream have to offer ...

Butterflied mackerel 

Perfect for grilling, or filling, wrapping and baking.

Cornish mackerel at its best.

Need an idea for a Mother's Day gift? Send her some prime fresh seafood, or, even better, cook for her on Mother's Day

Mother's Day is on Sunday 31st March

We have a one-off reduced rate for delivery on Saturday 30th, it's £12.50 instead of £20*

Choose the Mother's Day delvery icon when you check out. This is for deliveries on Saturday 30th only!

*Deliveries over £50, that's £20 in the Reading area. Saturday deliveries are free over £150. 

Dine at home this Mother's Day

You'll miss the crowds and you'll be sure to enjoy the food!

We're suggesting our prime Shetland salmon fillet.

We cut it for you so it's just the right size. Asparagus is in season, there are some lovely new potatoes around and the star of the dinner - salmon - is easy to cook!

AND ... it's down by a £!

Order anytime for delivery on Saturday 30th with our reduced price Saturday delivery, unless you live in the Reading area when it's free delivery!

The Smelly Alley Fish Company provides you with a first-class service in the supply of fresh fish, seafood & shellfish.

Delivering fish and shellfish nationwide

"What a brilliant service, I really enjoyed the cod roe on toast last night"


"I have never been disappointed by any of the fish that I have bought from you. All the product that I have received from you have been beyond my expectations and I do not think that I could have bought anything better from another fishmonger. That is why I always buy from Smelly Alley"

"Just to thank you - delivery was great - seafood was super - the giant prawns were more than I wanted in the best way!!"

The First and the Best Online Fishmonger

The Smelly Alley Fish Company was established in 1976. It offers an enormous variety of seafood, delivered to your door within 24h. The product quality is undeniable and they provide a great customer service. It feels good to trust your fishmonger, and to have the widest choice of seafood online: from crabs, smoked salmon to fresh tuna, they truly cover it all!

"My order just arrived and it looks great. Brilliant service as usual"

About The Smelly Alley Fish Company

A real Traditional Fishmonger

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.

We are specialised in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of samon to skinned fillets of seabass to whole, cleaning, whiting. They are not pre-packed, read-made frozen portiens but real fresh fishes and high-quality seafood.

Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, reading to cook or put straight into the freezer.

We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off!  We also tell you about seasonal fish, bargain fish and send you news about what's new at the fishmongers. If you want to make sure you hear about these offers, sign up for our Newsletter!

You just need to click on "Suscribe to Newsletter" when you first register with us. Otherwise, change your preferences at Account > Contact Information/ Suscribe to Newsletter. If you can't be bothered with all this, just send us an email asking to be on our list!

What's in the name

We're in a street that has had food shops in it for hundreds of years. In the 1600s, it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher and we are in Reading, Berkshire.

Secure payment - the Smelly Alley Fish

Secure Payments

Credit cards, debit cards and Paypal

Fast UK Delivery - the Smelly Alley Fish

Free Delivery

Spend over £50 to qualify,

£20 in the Reading area

Call the Smelly Alley Fish Company

+44 118 939 3076

Visit the Smelly Alley Fish Company

Visit us

11A Union Street, Reading,