Buy seafood online from a real fishmonger in the UK
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Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online

Thinking of Christmas?

Try our  Christmas pages.

fish box or shellfish platter will make an ideal and unusual gift.

And if you can't be bothered to look through all the seafood on this website, ask us to choose for you. A white fish box, or a smoked fish box,will just suit you!

"I have just received my fish order and I am extremely happy with it. I did agree to wait until when you were able to get the red herrings, as it’s been more than 40 years when I last had them."



from Sri Lanka. Great quality. Only £7.50 for a 220g steak

Haddock fillet

We've got some really great haddock in this week, at a really good price!

Best local rainbow trout

Down to £4.95 this week from £6.00, that's for whole fish and fillets.

It's SHOP SMALL from American Express from the 1st to 16th December. Spend £10 instore and get £5 back on your statement. That sounds like a bargain!

First of all you need an American Express card (taken as read), then you need to register it for the £5 refund. It's easy to do, click on the SHOP SMALL logo  and all the instructions will be there.

You have to be a customer in the fishmongers to take advantage of this offer, American Express don't offer this discount online.

"Very impressed with your customer service. Good to know that someone actually knows what they’re talking about rather than dealing with a sales assistant in a supermarket."

"Just to let you know that I am really happy with the goods. I will be ordering more!"

"The food delivered was fantastic, I will place an order for myself shortly."


Seafood from The Smelly Alley Fish Company, established 1976. An enormous variety of seafood, delivered nationwide to the UK since 1997

The first and the best online fishmonger!


Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar

About The Smelly Alley Fish Company

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

If you want to make sure you hear about these offers, sign up for our newsletter. We only keep in touch with you if you choose to be emailed by us.

If you want to receive our newsletters, click on "Subscribe to Newsletter" when you  first register with us.

If you have already registered with us, change your preferences at Account (top left of this website)/Contact Information/Subscribe to Newsletter. If you can't be bothered with all this, just send us an email asking to be on our list!

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+44 118 939 3076

Visit us

11A Union Street, Reading