Buy seafood online from a real fishmonger in the UK
Your cart : 0.00

Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online

"My order just arrived and it looks great. Brilliant service as usual"


Just for Christmas, 400g lobsters

down to £19 from £25.

They are fresh and cooked - not frozen.

Order now, we don't expect these to be available for long!

We'll send them whole, or we will split and break the claws.

Steve from Tring:  "Dad loved his jellied eels, Thank you! We'll be ordering from you again in the very near future."

Small Dover soles (well, not that small!) are only £10 until we sell out. They are English, just in, from the South Coast. At 350g they are just right for one.

Giant prawns this Christmas!

Very popular with customers in the fishmongers in Reading. 

Wild, uncooked and in two sizes, 140g and 95g.

A dozen oysters

only £18.00.

Open them yourself with our oyster opener, or we'll open them for your.

"Everything arrived this morning , if tastes as good as it looks there will be a repeat order" 


In Spanish bacalao, in Portuguese bacalhau, in French morue, in English saltfish


Carp is a Christmas favourite in eastern Europe. Get your order in soon!


Large Mediterranean octopus! Just right for Christmas.

Information on Christmas deliveries can be found HERE. And find your last order dates for deliveries before Christmas HERE.

If you live in the Reading area deliveries are Monday to Saturday, free over £20.  FIND OUT IF YOU LIVE IN THE READING AREA AND GET ALL THE INFORMATION HERE.

If you don't live in the Reading area deliveries are Tuesday to Friday, free over £50. Saturday deliveries are possible for an extra £20  - that's what our couriers charge us - or free over £150. GET ALL THE INFORMATION HERE.

"The haddock we got last time was delicious"

It's SHOP SMALL from American Express to 16th December. Spend £10 instore and get £5 back on your statement. That sounds like a bargain!

First of all you need an American Express card (taken as read), then you need to register it for the £5 refund. It's easy to do, click on the SHOP SMALL logo  and all the instructions will be there.

You have to be a customer in the fishmongers to take advantage of this offer, American Express don't offer this discount online.

Seafood from The Smelly Alley Fish Company, established 1976. An enormous variety of seafood, delivered nationwide to the UK since 1997

The first and the best online fishmonger!


Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar

About The Smelly Alley Fish Company

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

If you want to make sure you hear about these offers, sign up for our newsletter. We only keep in touch with you if you choose to be emailed by us.

If you want to receive our newsletters, click on "Subscribe to Newsletter" when you  first register with us.

If you have already registered with us, change your preferences at Account (top left of this website)/Contact Information/Subscribe to Newsletter. If you can't be bothered with all this, just send us an email asking to be on our list!

If you change your mind, it's easy to unsubscribe!


Secure Payments

Credit cards, debit cards and Paypal

Free Delivery

Spend over £50 to qualify,

£20 in the Reading area

+44 118 939 3076

Visit us

11A Union Street, Reading,