Buy seafood online from a real fishmonger in the UK
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Online Fishmonger since 1997 - Smelly Alley Fish

Delivering fish and shellfish nationwide

A traditional town-centre fishmongers which also delivers nationwide

that's what makes us different, we don't operate from an industrial unit

Visit us*, or ring us** or order online***!

*in Reading town centre

** 0118 939 3076

*** start here

seafood at easter

If you live in the Reading area we are delivering on Easter Saturday

If you want a delivery tomorrow (Easter Saturday) order NOW!

After Easter deliveries resume on Tuesday in the Reading area

If you don't live in the Reading area deliveries resume on Wednesday 24th April

 Easter ideas - there's Easter lunch, why not go for turbot, monkfish or halibut? A snapperbaked whole.

A platter of shellfish. A lobsteror crab.

A quick Good Friday supper - try whitebait, smoked haddock or a pint of prawns.

A light supper to come home to after a day out on Easter Sunday? Salmon fillet, smoked salmon salad, or a dish of peeled prawns.

sardines at easter

Free sardines with every order this Easter!


Don't cook them

They're chocolate!

snappers for the barbecue

South American yellow-tail snappers,

they are an ideal size to serve - one each!

250g minimum size and only £.7.50 each, a bargain.

They will come to you cleaned and with the head on. They look great cooked whole, just right to impress at your next dinner party.

seafood barbecue

Time to get out the barbecue, and visit our barbecue shop! Start the new season with seafood, much better than beefburgers and sausages. We recommend tuna, whole bass or bream, salmon fillet, giant prawns, clams or prawns cooked in a wok on the barbecue in olive oil with some slivers of chilli and garlic ... almost any seafood is great cooked on a barbecue! Find all this seafood here.

The Smelly Alley Fish Company provides you with a first-class service in the supply of fresh fish, seafood & shellfish.

Delivering fish and shellfish nationwide

"What a brilliant service, I really enjoyed the cod roe on toast last night"


"I have never been disappointed by any of the fish that I have bought from you. All the product that I have received from you have been beyond my expectations and I do not think that I could have bought anything better from another fishmonger. That is why I always buy from Smelly Alley"

"Just to thank you - delivery was great - seafood was super - the giant prawns were more than I wanted in the best way!!"

The First and the Best Online Fishmonger

The Smelly Alley Fish Company was established in 1976. It offers an enormous variety of seafood, delivered to your door within 24h. The product quality is undeniable and they provide a great customer service. It feels good to trust your fishmonger, and to have the widest choice of seafood online: from crabs, smoked salmon to fresh tuna, they truly cover it all!

"My order just arrived and it looks great. Brilliant service as usual"

About The Smelly Alley Fish Company

A real Traditional Fishmonger

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish.

We are specialised in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of samon to skinned fillets of seabass to whole, cleaning, whiting. They are not pre-packed, read-made frozen portiens but real fresh fishes and high-quality seafood.

Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, reading to cook or put straight into the freezer.

We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off!  We also tell you about seasonal fish, bargain fish and send you news about what's new at the fishmongers. If you want to make sure you hear about these offers, sign up for our Newsletter!

You just need to click on "Suscribe to Newsletter" when you first register with us. Otherwise, change your preferences at Account > Contact Information/ Suscribe to Newsletter. If you can't be bothered with all this, just send us an email asking to be on our list!

What's in the name

We're in a street that has had food shops in it for hundreds of years. In the 1600s, it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher and we are in Reading, Berkshire.

Secure payment - the Smelly Alley Fish

Secure Payments

Credit cards, debit cards and Paypal

Fast UK Delivery - the Smelly Alley Fish

Free Delivery

Spend over £50 to qualify,

£20 in the Reading area

Call the Smelly Alley Fish Company

+44 118 939 3076

Visit the Smelly Alley Fish Company

Visit us

11A Union Street, Reading,