Buy seafood online from a real fishmonger in the UK
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Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online


Seafood from The Smelly Alley Fish Company, established 1976. An enormous variety of seafood, delivered nationwide to the UK since 1997

The first and the best online fishmonger!


MINIMUM ORDER NOW £20 IN THE READING AREA!

The Reading area is these postcodes:

RG1, RG2, RG3, RG4, RG5, RG6, RG7, RG8, RG9, RG10, RG12, RG14, RG18, RG19, RG20, RG21, RG22, RG23, RG24, RG26, RG27, RG29, RG30, RG31, RG40, RG41, RG42, RG45 and SL6

and deliveries are from Monday to Saturday.


The first wild samphire of the year!

From the Baie de Somme.

A replacement for all uneaten BBQ salads at this time of year!

An interesting note - the origin of the word Samphire may be Saint Peter, the patron saint of fishermen: Saint Pierre - sampiere - samphire

wild-sea-trout

Wild sea trout are brown trout that have gone to sea, when their brown colour changes to silver. They return to rivers to spawn. They are protected by the Environment Agency and only tagged trout can be sold. Our customers think they are just as good as wild salmon. Be the first to buy this super fish!



Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar


About The Smelly Alley Fish Company

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.


We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

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Spend over £50 to qualify

+44 118 939 3076

Visit us

11A Union Street, Reading