Buy seafood online from a real fishmonger in the UK
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Buy seafood online in the UK from a real fishmonger

Delivering fish and shellfish nationwide
The greatest variety of seafood online

Seafood from The Smelly Alley Fish Company, established 1976. An enormous variety of seafood, delivered nationwide to the UK since 1997

Delivery by the weekend?

It's TOO LATE for a delivery this week, that's unless you live in the Reading area, when you can order by 5am on Saturday for a delivery up to Saturday, free delivery over £30.00.

Wild and farmed seabream down in price! Just what you want for the bank holiday weekend!

Many of our customers prefer seabream to seabass, they consider it has a finer flavour, which we tend to agree with - despite the popularity of seabass.

Farmed seabream is down to £6 from £7.40 for a 400g fish (you can order fillets as well).

Wild seabream is down to £20 from £25 for a 800g fish (order fillets as well).

Cook one of the whole bass on the barbecue this bank holiday weekend, we've been promised good weather!

Small 250g whole Dover soles only £6.00!

Looking for a lovely recipe for these sunny days?

Try this - it's gravadlax  or one of these other names!

Gravlax or gravad lax is Swedish

Gravet laks is Danish

Gravlaks is Norwegian

Graavilohi is Finnish

Graavilõhe is Estonian

Graflax is Icelandic

Follow our recipe, and order salmon prepared for gravadlax

Salmon and trout

Squid, octopus and cuttlefish

Roes and caviar

About The Smelly Alley Fish Company

Delivering seafood to your door since 1997

The Smelly Alley Fish Company is a real traditional town-centre fishmonger, so you can order from an enormous range of fish and shellfish, from salmon to scallops, from lobsters to lemon soles, from turbot to tuna, from cod to cuttlefish. The Smelly Alley Fish Company specializes in fresh Cornish fish, and it's prepared by us according to how you want it, from portions of salmon to skinned fillets of seabass to whole, cleaned whiting, they are not pre-packed, ready-made frozen portions. Your fish will be delivered when you want it. It arrives in a sealed box, clean and odour-free. All fish is individually vacuum-packed, with ice, ready to cook or put straight into the freezer.

What's in a name? We're in a street that has had food shops in it for hundreds of years. In the 1600s it had an open sewer running down its length, so it became known as Smelly Alley, and that's what local people still call it. Now there is just one fishmonger, one greengrocer and one butcher, and we are in Reading, Berkshire.

We often have offers on our products, or even reductions on your shopping carts. The last one was 15% off . We also tell you about seasonal fish, bargain fish, and send you news about what's new at the fishmongers.

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+44 118 939 3076

Visit us

11A Union Street, Reading