This is what we see on supermarket fish. |
We think the texture and flavour of fish deteriorates when it is frozen, maybe not by much, but the labels on supermarket fish advise you that you can go on and freeze this fish AGAIN, and every freezing is another step in the decline in the fish's flavour and texture.
Our fresh fish is FRESH, it's never been frozen, and it's often caught the day before it's on sale in our fishmongers and online.
What's the point of buying defrosted fish when you can buy it fresh from a real fishmonger?