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The Smelly Alley Fish Company is located in Smelly Alley, Reading (where else?). Smelly Alley is properly called Union Street, but has been known as Smelly Alley since the 16th century when it had an open sewer running down it. No longer!

Smelly Alley runs between the two main streets of Reading, Broad Street and Friar Street, everybody knows where it is, just ask!

The fishmongers is open Monday to Saturday, 8 to 4.30.