Buy seafood online from a real fishmonger in the UK
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If you'd like to speak to real fishmongers, rather than order online, phone us!

You'll get some ideas if you have a look at the site first because it is a summary of what we sell in our fishmongers shop. If you need more information, we can help you, just phone. If you need advice on portion size, ideas for a dinner party, what's in season and many other questions, just phone!

Or just fill out our contact form below and we will get back to you.

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How to find us

We're in the middle of Reading in Berkshire, in a small pedestrianized alley called Union Street, which is known as "Smelly Alley" by local people. If you'd like to visit the shop, we're between the two main shopping streets in Reading, Broad Street and Friar Street. If you head for the town centre, you are nearly there, just ask!

Write to us at

Frosts Fishmongers Ltd trading as
The Smelly Alley Fish Company
11a Union Street