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Buy seafood online from a real fishmonger in the UK
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Red herrings

Buy red herrings online from a real UK fishmonger

Buy Red Herrings online from a real traditional town centre fishmonger, The Smelly Alley Fish Company, in Reading. The best place for seafood lovers to buy fresh fish online.

Two smoked herrings. Buckling are ready to eat, so are bloaters, but best cooked by baking and grilling.
The Smelly Alley Fish Company - not just a town centre fishmonger - it’s where to buy seafood online – look forward to your seafood delivery!

Not looking for red herrings? Try Buckling or search Smoked Fish.

UK Online Fishmonger - Free UK Delivery over £50, that's £20 in the Reading area

I have just received my fish order and I am extremely happy with it. I did agree to wait until when you were able to get the red herrings, as it’s been more than 40 years when I last had them.  

The fishmonger's father used to divert the hunt from the fox by laying a false trail using a red herring.  The saying  was first used by William Cobbett in 1807 !